Wings Magazine

Hawker Beechcraft Corp. appoints Charles Mayer as VP of marketing

charles_mayerApril 1, 2008, Wichita, KS – Hawker Beechcraft Corporation (HBC) has announced the appointment of Charles D. Mayer as vice president, marketing.

April 1, 2008  By Carey Fredericks

Charles D. Mayer

March 31, 2008, Wichita, KS – Hawker Beechcraft Corporation (HBC) has announced the appointment of Charles D. Mayer as vice president, marketing. Mayer is responsible for developing and implementing strategies and branding initiatives for all marketing activities supporting Hawker Beechcraft products and services worldwide. He will also lead marketing communications, public relations and internal communications, market analysis, database management, and the development of customer-driven, product marketing initiatives for HBC’s range of industry-leading aircraft.
“Charles is a great addition to our senior leadership team and we look forward as he brings expert marketing strategies and identifies opportunities to further advance our product and marketing offerings,” said Jim Schuster, chairman and CEO. “His thorough knowledge of the competitive landscapes, product positioning and marketing solutions resulting in lead generation will grow market share worldwide for Hawker Beechcraft products.”
Mayer’s career spans more than 15 years in marketing including 10 within the luxury automotive category. Most recently, Mayer was director of marketing, media and advertising for Maserati North America in Englewood Cliffs, N.J., where he was responsible for leading the successful marketing re-launch of Maserati in the U.S., enabling the brand to capture more than one-third of segment sales in 2007. Prior to that, he led marketing communications and brand strategy for Jaguar Cars North America in Irvine, Calif.
From 1993 to 2001, Mayer held senior executive positions with various automotive and advertising industry authorities, including senior vice president for D’Arcy Advertising in Troy, Mich., on the Cadillac advertising account; and manager, global integrated marketing for Saab Automobile AB in Goteborg, Sweden.
Mayer holds a bachelor’s degree in advertising and public relations from Southern Methodist University in Dallas, Texas.
Hawker Beechcraft Corp.'s headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan., Little Rock, Ark. and Chester, England, U.K. The company leads the industry with a global network of over 100 factory-owned and authorized service centers. For more information, visit .


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