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NewLeaf Travel joins ULCC game

Hamilton, Ont. - A former executive at Frontier Airlines Inc. is proposing to launch an ultra-low-cost carrier in Canada, saying NewLeaf Travel Co. Inc. will focus on Hamilton and Abbotsford, B.C. - two secondary airports that NewLeaf believes will become magnets for budget travellers.


April 14, 2015
By The Globe and Mail

Jim Young, a former vice-president and chief marketing officer at Denver-based Frontier, served for six months as president of upstart Canada Jetlines Ltd. before leaving the Vancouver-based company last June.

NewLeaf has lined up Kelowna, B.C.-based Flair Airlines Ltd., a charter outfit, to supply aircraft and crew.

“The difference between the Jetlines business proposal and our plan is that we’ve gone and partnered with an existing airline,” Mr. Young said in an interview Monday.

NewLeaf joins two other budding entrants vying to start ultra-low-cost carriers (ULCCs) in Canada, though all three face challenges to raise money from investors. So far, Jetlines has attracted C$2.5-million out of its target to raise C$50-million, while Calgary-based charter specialist Enerjet, headed by WestJet Airlines Ltd. co-founder Tim Morgan, is in the early stages of attempting to launch a ULCC with the temporary name Jet Naked. | READ MORE