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Shell Aviation launches new service program for FBOs

April 9, 2014, London, U.K. - Shell Aviation has formally launched its global program Aviation Centre of Excellence (ACE), a proposition designed for fixed-base operators (FBOs) and small and medium size airports.


April 9, 2014
By Carey Fredericks

The ACE program from Shell is designed to meet customer needs whether it is safe and effective operations, marketing support for growth, supply security, modern up-to-date equipment, or a partner that is easy to do business with.

The marketing support element includes joint promotional and marketing materials and Shell Fuel & Fly Card. The supply security portfolio provides customers with access to a global supply and trading network, product quality assurance procedures and experts in fuels and logistics. Safety operations management gives access to Shell Airport operating manual, renowned effective Shell HSSE programs, flexible operations training, dedicated technical support and inspection and assessment. Collaboration with Shell Aviation means dedicated customer care, access to AeroShell Lubricants range and Shell Water Detectors. And finally, the asset offering extends to supply, management and maintenance of equipment required for business operations.

Shell Aviation has already successfully implemented the ACE program at key European locations such as Gothenburg City Airport in Sweden, Gazipaca in Turkey, Zurich in Switzerland and Roskilde in Denmark, to name a few.

Lars Lip, Airport Director, Copenhagen Airport, Roskilde, said:

“Being part of the global Shell Aviation network supports our strategy to market Copenhagen Airport, Roskilde (RKE/EKRK), as the preferred Global Aviation (GA) airport in Denmark. Shell actively promotes Copenhagen Airport, Roskilde, to new and existing customers.”

Ioannis Topsakalidis, European Sales Manager for Shell Aviation, commented:

“We are proud to announce this new exciting proposition that brings a great deal of benefits to FBOs and airports globally. At Shell Aviation, we are not just a fuels and lubricants supplier but a partner that is easy to do business with and offers a package of support. It is our job to ensure our customers have the latest tools and help available to improve their operations and achieve excellence in what they do.”

The ACE program will make it easier for customers to understand the wide range of services that Shell Aviation offers. We are committed to the GA sector and want to be your partner of choice.