Wings Magazine

Star Alliance regains Best Alliance title

July 5, 2011, Frankfurt, Ger. - Star Alliancehas regained the Best Airline Alliance title at the prestigious Skytrax World Airline Awards. A total of 26 awards were received by Star Alliance member carriers, including Air Canada that was named Best International Airline in North America.

July 5, 2011  By Carey Fredericks

Jaan Albrecht, CEO Star Alliance said: "Being selected the best airline alliance by more than 18 million travellers is a great honour for Star Alliance. This award is further proof that we are meeting customer expectations to a high degree by providing global reach through our world-wide network, offering enhanced frequent flyer benefits and recognising the value of the international traveller, irrespective of the member airline they are travelling on".

Star Alliance was the first airline alliance to receive the Best Alliance Award from Skytrax, when the category was first introduced in 2005. It held the title in both 2007 and 2009 (at that time the alliance award was only handed out every two years). Since 2010, the best airline alliance has been selected on an annual basis.

The Skytrax passenger survey for the 2011 awards covered over 200 airlines, from the largest international airlines to small domestic carriers, and measured standards across more than 38 different items of airline front-line product and service. The survey was conducted over a 10-month period, surveying more than 18.8 million passengers from over 100 different nationalities across the world. The World Airline Awards™ are regarded as the primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world – comprising a unique survey format based on analysis of business and leisure travellers and across all cabin classes (First, Business, Premium Economy and Economy class passengers).

The study analyses customer satisfaction for the Airline Passenger Experience, across the Airport and Onboard environments – check-in to boarding, onboard seat comfort, cabin cleanliness, food, beverages, IFE and  staff service.


In addition to the overall Star Alliance award, the following member carriers received awards in individual airline categories:

Best Cabin Staff                                         Asiana Airlines
Best Airport Services                                  ANA
Best Airline Transatlantic                             Lufthansa
Best Airline Business Class                          Singapore Airlines
Best Airline Premium Economy Class            Air New Zealand
Best Airline Economy Class                          Asiana Airlines
Best Business Class Onboard Catering          Austrian Airlines
Best Premium Economy Onboard Catering    Air New Zealand
Best Economy Class Onboard Catering         THAI
Best Premium Economy Cabin Seats            Turkish Airlines
Best Economy Class Cabin Seats                 THAI
Best Airline – Africa                                    South African Airways
Best Airline – Asia                                      Singapore Airlines
Best Airline – Australia / Pacific                   Air New Zealand
Best Airline – Europe                                  Turkish Airlines
Best International Airline – North America    Air Canada
Best Airline – C America/Caribbean             TACA Airlines*
Best Airline – South America                      TAM Airlines
Best Airline – Southern Europe                   Turkish Airlines
Best Airline – Western Europe                     Swiss International Air Lines
Service Excellence – Africa                         South African Airways
Service Excellence – Asia                           ANA
Service Excellence – Europe                       Austrian Airlines
Service Excellence – C America/Caribbean    TACA Airlines*
Service Excellence – South America            TAM Airlines
Best Regional Airline – Europe                   Aegean Airlines

* future Star Alliance member carrier.


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