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Bombardier announces strategic marketing agreement with Ultimate Resort Luxury Destination Club

May 8, 2008, Dallas, TX- Bombardier Flexjet today announced a strategic marketing agreement in which Ultimate Resort(R) has been named the "Official Destination Club" of
Bombardier.


May 8, 2008
By Carey Fredericks

May 8, 2008, Dallas, TX- Bombardier Flexjet, the fractional business jet
ownership program of Bombardier Aerospace, and Bombardier Skyjet, the pioneer
service for online booking of privately chartered business jets and provider
of the Skyjet Card, today announced a strategic marketing agreement in which
Ultimate Resort(R) has been named the "Official Destination Club" of
Bombardier, and Bombardier has been named the "Official Private Jet Partner"
of Ultimate Resort

Bombardier will offer Ultimate Resort Members special incentives for
purchasing charter flights and jet cards through Skyjet, Flexjet 25 Jet
Cards*, and Flexjet fractional interests. Bombardier's owners and customers
will be offered preferred discounts on Ultimate Resort club memberships, as
well as other club membership benefits.  The two companies will promote these
special offers through their respective marketing channels.
       
Ultimate Resort members are affluent and well-seasoned travelers who
vacation with both family and friends, and often use private aviation to reach
the Club's growing portfolio of luxurious vacation homes and exclusive
affiliated hotels located in over 100 global destinations. Bombardier, the
manufacturer of legendary Learjet and Challenger private jet aircraft, is a
world leader in aircraft manufacturing whose clients are avid users of private
air travel for both business and leisure, making this a natural partnership
between the two companies.
       
"Bombardier is the leading brand in the private aviation business, and we
are thrilled to be working with such a fine company," said Jim Tousignant, CEO
of Ultimate Resort. "Learjet and Challenger are names that are synonymous with
the very best in private jet travel, and we are looking forward to offering
our club Members preferred access to these exceptional aircraft through our
marketing agreement with Skyjet and Flexjet.  We know our Members will love
the Bombardier experience as much as they love our Club."
       
"Ultimate Resort has truly set the bar for luxury travel and offers
spectacular vacation getaways.  With this new partnership, Flexjet fractional
jet owners and Skyjet customers can enjoy the highest quality travel
experience starting the moment they board one of our world-class Bombardier
jets, continuing through their stay at Ultimate Resort," said Michael McQuay,
President, Bombardier Flexjet. "Whether they are traveling for business or
pleasure, our owners appreciate the flawless service for which Flexjet is
known, and we trust their time spent at Ultimate Resort will also exceed their
expectations."