CitationAir driving new business trend
March 3, 2011, Greenwhich, Conn. - In yet another example of high end brands forging marketing alliances, fractional jet operator CitationAir by Cessna has teamed up with Monticello Motor Club (MMC), a luxury automotive lifestyle resort and track in New York State.
The relationship provides CitationAir customers with access to two exclusive offers and seasonal private functions hosted by MMC.
Twice per season, Monticello Motor Club will invite CitationAir customers to participate in a special half-day event. At the “CitationAir High Performance Driving Experience,” CitationAir customers will enjoy breakfast, classroom instruction, private instruction in their own cars, and lunch. Rental cars will be available at MMC for an additional fee.
CitationAir customers will also have access to two private offers from Monticello Motor Club. A significant discount will be offered on the “Taste of the Track” package, which includes breakfast, lunch, a private instructor, and the use of a 556HP Cadillac CTS-V. In addition, club membership dues will be waived for any CitationAir customer who wishes to join MMC. Monticello Motor Club members, in return, will have access to special offers from CitationAir.
“Monticello Motor Club strives, as we do, to provide its clients with the ultimate in customer experiences,” says Steve O’Neill, CitationAir’s president and CEO. “This new alliance expands the opportunities afforded to our customers, and we are very excited to have joined forces with the MMC.”